WEBSITE

Garager, a new startup, came to me with their business model and a team of developers that needed information architecture and UX visual design for a responsive e-commerce website that would mimic an online garage sale. They also needed an identity, a style guide, and eventually an app with a geolocation map to help identify local sellers.

I designed a web-based e-commerce site where users could create a profile, and buy and sell goods. The project placed a large emphasis on the aesthetics and UX. The idea behind the website was to have a platform for social interaction between buyers and sellers, also to provide buyers with the ability to purchase items online or in-person.

Unlike other websites like Ebay or Craigslist, Garager is more user friendly and creates a more personal relationship between the buyers and sellers by adding a social dimension to the experience.

WEBSITE

Garager had a concept and developers when we began. They had no identity, they were fuzzy about who their target audience was and had not fully baked their user experience. After market research and mapping out how many clicks it would take the user to start to sell or buy, and simplifying then simplifying again, I developed and designed a responsive, ecommerce website complete with new user sign-up and login, editable user profiles, a logged in user image upload backend, tag and price section, an internal email, and shopping cart all with the architechture and detail that went around a complex but seemingly simple website.

IDENTITY

Along with all the bells and whistles of the e-commerce site, I created an easy one page style guide and an icon and photo library that the client could use to further develop their brand.