IBM Watson was looking for a social media campaign promoting their hashtag WATSONANALYTICS. I was asked to design something fresh that would expand their brand standards and stand out in social feeds.
“Perhaps illustrative and colorful.”
SOCIAL CAMPAIGN OPTIONS A,B,C
After reviewing social media channel output for both the client and competitors, I designed three different approaches, keeping in mind that they were looking for something unique, illustrative, and striking. The result was the following:
“LOVE the illustrated social tiles!”
Ultimately, the client chose the more simplistic outline icon approach that could be used with all their style guide colors/options, while giving them more flexibility with the content.
